Award in Crypto
The Ultimate Fighting Championship will begin paying a new bonus to its UFC fighter in cryptocurrency, as crypto platforms get more involved in the world’s major sports leagues.
UFC is the world’s premier mixed martial arts organization (MMA), with more than 625 million fans and 166 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to approximately 900 million TV households across more than 175 countries. UFC Fighter roster features the world’s best MMA athletes representing more than 70 countries.
Conor McGregor is by far the most famous UFC fighter in history – nobody comes even close. Notorious has over 40 million social media followers despite being fairly inactive over the last several years.
UFC fighter Crypto Deal
Bitcoin payouts will be awarded to the top three fighters on every UFC pay-per-view event as decided by fan votes, with a total of $60,000 split between the winners. The UFC plans to retain its traditional cash bonuses as well for the night’s best fight and individual performance.
The UFC has been dipping into crypto since signing a 10-year, $175 million sponsorship agreement with Crypto.com last year to put the brand on its fight kits. In November, it added a multi-year licensing deal for digital collectibles NFTs.
Crypto platforms have poured hundreds of millions in sponsorship dollars into sports leagues over the past year as they pump money into marketing efforts. Crypto.com also has sponsor arrangements with the FIFA World Cup, Formula 1, and several sports franchises.
Transactions will be made through Crypto.com and the fighters will be paid in Bitcoin at a fixed dollar amount. These crypto prizes will debut at the mixed-martial-arts promotion’s upcoming event in Jacksonville, Florida, on Saturday.