Emirates Airlines plans to launch its own NFTs in order to provide a more efficient and customer-focused experience. The airline plans to use the NFTs to improve customer service, create a digital loyalty program, and track customer data. Emirates anticipates that the NFTs will provide a more efficient and personalized travel experience for its passengers.
The United Arab Emirates’ biggest carrier, Emirates Airlines, has announced that it’ll launch its own non-fungible tokens (NFT) which would be geared toward helping it improve its revenue and customer interaction.
Emirates Airlines on NFTs launch
The Chairman and Chief Executive of Emirates Airlines, Ahmed Al Maktoum , said, government regulations and policies have supported the digital economic development in the country, especially within Abu Dhabi and Dubai.
In his words,
“Emirates has always embraced advanced technologies to improve our business processes, enhance our customer offering, and enrich our employees’ skills and experiences. We are excited about the opportunities in the digital space of the future and are committing significant investment in financial and resource terms…”
The Emirates NFTs are not the first use of blockchain in travel. Blockchain-based airline loyalty program Aeromexico announced in September 2017 that it would implement blockchain technology to manage its loyalty program and improve customer service.
The metaverse is a new digital space that allows those in it to communicate and move using three-dimensional avatars or digital representations.
The global metaverse industry is projected to be valued at $829.95 billion in 2028, from $47.69bn in 2020, according to Emergen Research.
NFTs are digital avatars of artworks and collectibles. Ownership of these digital assets is recorded on a blockchain, which is a digital ledger.