Many pro athletes are diving headfirst into crypto and NFTs, and the Portuguese professional footballer is joining them.
Cristiano Ronaldo has ties with Binance the world’s biggest crypto exchange for NFT on Thursday (23 June).
Cristiano Ronaldo has entered a multi-year joint marketing agreement with crypto company Binance. As a part of the deal announced today, multiple Ronaldo NFT collections will be produced each year of the deal and released exclusively on the Binance NFT marketplace.
As part of the multi-year agreement, the Portuguese soccer star and Binance will create a series of NFT collections for sale on the company’s platform, the cryptocurrency exchange said, adding that the first collection would be released later this year.
Crypto companies have been relying on sports partnerships in a bid to go mainstream. Last year, Crypto.com signed a $700 million deal to rename the Staples Center in Los Angeles as the Crypto.com Arena, while crypto exchange FTX Trading Ltd sold a stake to National Football League quarterback Tom Brady.
“Through this partnership, Binance will launch a global promotion aiming to give Cristiano Ronaldo’s fans an introduction to Web3 with a compelling entry point into the world of NFTs,” the release said.
“Over the course of the agreement, Binance and Cristiano Ronaldo will create a series of NFT collections for sale exclusively on the Binance NFT platform. The first NFT collection will be released later this year and feature designs created in collaboration with Ronaldo,” Binance added.
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